01 / MARKETS
Regional Relevance
UAE, Saudi Arabia, Oman, Qatar, Bahrain and Kuwait; English and Arabic campaign execution.
UAE-based · Open to senior growth & digital roles
Growth Strategy / Paid Media / Digital Performance
Turning strategy into measurable growth.
I'm Anuj Alex, a Growth & Digital Marketing professional connecting commercial thinking with paid acquisition, SEO, conversion journeys and marketing operations across the UAE and GCC.
GCC Market Execution
Healthcare & Diagnostics
WhatsApp-Led Funnels
STRATEGY · EXECUTION · MEASUREMENT
2020–2026
Historical campaign reporting period
UAE + GCC
Regional acquisition and communication
Full-Funnel
Search → Landing Page → Enquiry
01 / About Me
Commercial perspective. Hands-on digital execution.
My background spans account management, operations and digital marketing. At Suspire, I have worked across acquisition, multilingual web experiences, conversion tracking and customer communication for trust-sensitive healthcare and DNA testing services.
02 / SPECIALISM
Complex Services, Clear Messaging
Making diagnostic services understandable while maintaining credible, enquiry-oriented journeys.
03 / OPERATIONS
Marketing Connected to Sales
Search intent, landing pages, WhatsApp conversations and agent follow-up designed as one journey.
02 / Historical Account Snapshot
Performance evidence, with context.
Historical figures from the supplied portfolio. These should be reconciled against the original Google Ads exports before being presented as audited results.
1.3M+
Reported Ad Impressions
Historical delivery across campaign types.
~56K
Reported Ad Clicks
Traffic activity, not unique customers.
5,000+
Reported Conversion Events
Includes WhatsApp and chat micro-conversions; not confirmed sales.
Measurement note: Clicks, chats, tracked conversion events, qualified enquiries, bookings and revenue are distinct measures. No unverified ROI or revenue claim is made here.
03 / Selected Work
Four connected projects. One customer journey.
Real Suspire initiatives presented through their business challenges and implementation, without invented outcomes.
SUSPIRE / PROJECT 01PAID ACQUISITION
CASE STUDY 01 · PAID ACQUISITION
GCC Search Acquisition
Building demand capture for DNA and relationship testing across English- and Arabic-speaking GCC markets.
Campaign architecture
Business Challenge
Connect high-intent searches with clear service information and an accessible enquiry route.
My Contribution
- Structured Google Search campaigns around commercial keyword intent.
- Aligned UAE and Saudi campaign messaging with relevant landing pages.
- Reviewed budgets, search terms and WhatsApp conversion tracking.
- Coordinated English and Arabic customer acquisition journeys.
Delivered Work
UAE and Saudi search campaigns organised around service intent, local messaging and WhatsApp enquiry routes.
Evidence & measurement context
Campaign setup, search-term reviews, budget monitoring and conversion-event configuration.
Google Ads · Search · GCC · WhatsApp
View related acquisition landing page
SUSPIRE / PROJECT 02CONVERSION OPTIMISATION
CASE STUDY 02 · CONVERSION OPTIMISATION
Paternity Landing-Page Rebuild
Improving the customer journey for visitors researching paternity test pricing, process and home sample collection.
Price-led landing experience
Business Challenge
Present a trust-sensitive service clearly without making the visitor search for essential information.
My Contribution
- Introduced a clearer price-led content hierarchy.
- Explained home collection, laboratory processing and the enquiry process.
- Developed mobile-first page layouts and optimised visual assets.
- Created separate live-agent and automated WhatsApp contact paths.
Delivered Work
Mobile-first service page with price visibility, collection process and two distinct WhatsApp enquiry paths.
Evidence & measurement context
Published landing-page structure and live service information; no verified uplift percentage claimed.
Landing Pages · CRO · Mobile UX · WordPress
View the landing-page project
SUSPIRE / PROJECT 03SEO & CONTENT
CASE STUDY 03 · SEO & CONTENT
Multilingual SEO & Product Discovery
Connecting English and Arabic DNA testing content with regional search intent and e-commerce discovery.
English + Arabic discovery
Business Challenge
Improve discoverability across multiple services, languages and GCC markets.
My Contribution
- Mapped service and product pages to relevant keyword themes.
- Reviewed technical SEO, indexation and page-level content.
- Worked with WordPress, WooCommerce and WPML.
- Reviewed Merchant Center product information and feed consistency.
Delivered Work
Service taxonomy, technical SEO review, WPML content and product-feed consistency across GCC search journeys.
Evidence & measurement context
Published service pages and multilingual product discovery work; rankings require Search Console validation.
SEO · Search Console · WPML · Merchant Center
Explore related service pages
SUSPIRE / PROJECT 04MARKETING OPERATIONS
CASE STUDY 04 · MARKETING OPERATIONS
WhatsApp-Led Enquiry Ecosystem
Connecting campaign traffic with customer conversations and clearer follow-up pathways.
Two enquiry pathways
Business Challenge
Make it easier for prospective customers to move from research to an appropriate contact channel.
My Contribution
- Designed distinct agent-assisted and automated WhatsApp enquiry routes.
- Placed relevant calls to action across landing pages.
- Supported multilingual chat and customer communication workflows.
- Reviewed conversion-event tracking and sales handoff processes.
Delivered Work
Separate live-agent and automated WhatsApp routes integrated into landing-page calls to action.
Evidence & measurement context
Implemented contact routes and tracked interaction events; enquiries are not equated with confirmed sales.
WhatsApp · Zoho SalesIQ · Conversion Tracking
View the related customer journey
04 / Professional Journey
Experience beyond the dashboard.
A combination of commercial, operational and digital marketing experience.
2020 – Present
Growth & Digital Marketing Lead · Suspire
Digital strategy, paid acquisition, websites, analytics, customer journeys and cross-functional coordination across the UAE and GCC.
2019 – 2020
Senior Administration & HR · Eastern Biotech Group
Administration and communications, including coordination on digital content and visibility.
Earlier Career
HR, Operations & Account Management
Commercial and operational roles, including British Airways Cargo account management and HR leadership.
05 / Capabilities
The stack behind the work.
Tools and disciplines used across acquisition, analytics, content and customer engagement.
Google Ads
Meta Ads
GA4
Google Tag Manager
Google Search Console
Google Merchant Center
SEO & Content Strategy
Landing-Page CRO
WordPress
Elementor
WooCommerce
WPML
WhatsApp Business
Zoho SalesIQ
Campaign Reporting
Multilingual Content
EDUCATION
MBA · Business Administration
CIAL – IGNOU · 2009–2011
B.E. · Computer Science
Anna University · 2002–2006
PROFESSIONAL DEVELOPMENT
Digital Marketing & Analytics
Google Ads Measurement, Google Analytics 4, HubSpot SEO and Digital Marketing credentials listed in the original portfolio.
Languages: English, Hindi, Malayalam and Tamil.
06 / Get in Touch
Let's connect around meaningful growth.
Open to senior digital marketing, growth and performance leadership conversations across the UAE and GCC.
Sharjah, United Arab Emirates